The program combines and formats keywords for Google Adwords campaigns in seconds. It combines separate keywords into phrases and then formats them by putting square brackets and quotation marks around them, thereby saving the user lots of time. By splitting your keywords into broad match, exact match and phrase match, you can bid higher for the category that is getting you the best conversion rate. It also allows you to edit and merge existing keyword lists with sorting and de-duplicating. Loads and saves lists of keywords / phrases and keywords / phrases to be combined.